Wednesday, June 4, 2008

Lane Crawford and transitions...

I was flipping through the March issue of U.S. Vogue and came across a beautiful 12-page black and white print campaign from Lane Crawford. For those of you who don't know the name, Lane Crawford is China's luxury retailer headquartered in Hong Kong. It just opened up its 2nd store in Beijing. The print campaign which launched in March, is titled "Transitions" and features some of the most pre-eminent artists in the mainland, devoting two pages to each individual - each page reflects a different side to the individual's personality. In conjunction with the print campaign, Lane Crawford put together a video of the shoot:

Featured stars (photos of the shoot below in order)
*Maggie Cheung* - actress, delicate vs. direct

*Liu Ye* - actor, conformist vs. nonconformist [note Liu is surname]
*Du Juan* - model, personal vs. performance [note Du is surname]

*Tan Yuan Yuan* - ballerina, strength vs. subtlety [note Tan is surname]

*Fu Jia* - film producer, candid. vs. control [note Fu is surname]

I am extremely excited to see this campaign. It further demonstrates China's re-entry onto the world stage. Increasingly, China's cultural side is being articulated to the broader world. It's about time.

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