Wednesday, September 10, 2008

All about the Pashmy...

Earlier this year, Tod's announced that Gwyneth Paltrow was its new face, replacing Sienna Miller (probably a pretty good move given Ms. Miller's recent shenanigans). The ad campaign was shot on Tod's chief, Diego Della Valle's, own yacht by Mario Testino. What will follow the print campaign will be a short film directed and produced by Dennis Hopper, a longtime friend of Della Valle. Entitled the "Pashmy Movie", the short film chronicles Ms. Paltrow and her Pashmy bag and a young man's quest to return it to the starlet after she accidentally leaves it behind.
As a P.S., although I'm not a huge fan of Sienna Miller, I do think her Tod's campaign was a little edgier than Gwyneth...just compare the photo above and the photo below...

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